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MISSION

Bringing happiness to the world, one moment at a time. 

Romero Brands is a collective of forward thinking brands with a focus on spirits, hospitality and media. 

OUR PORTFOLIO

Premium brands that define moments.  

Heavy Handed
R Ventures

R VENTURES

Angel investments in early-stage businesses and entrepreneurs across CPG, hospitality and entertainment.

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HEAVY HANDED

Media company that curates culture and laughs through social media. 

hevē ,handəd;  using too much of something

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Telsón Tequila
El Patriota
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TELSÓN TEQUILA

100% Weber Blue Agave tequilas, handcrafted in the Jalisco, Mexico.

A partnership brand. 

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EL PATRIOTA
DISTILLERY

Distillery that produces world class Tequila using time honored methods, NOM 1589.

A partnership brand. 

Partnerships

Teamwork

CULTURE

Our Collective Personality

We are Romero Brands.

We offer the best products in the world.

We provide unrivaled customer service.

We are always on the hunt to learn more and be challenged.

We are committed to enriching the lives of our customers, employees and community.

We value honesty, integrity, openness, and respect.

Image by Laura Chouette

By the Numbers

+27%

TEQUILA GROWTH

$1.8T

GLOBAL ADULT BEVERAGE INDUSTRY

~$12B

GLOBAL TEQUILA
SALES

+2.6%

COMPOUND ANNUAL GROWTH RATE

CORE COMPETENCIES

Our
Framework

Continuously pushing the status quo by creating the innovative brands of tomorrow. We are meticulous about offering the highest quality products and are obsessed with customer satisfaction. Human connection is what fuels our mission. 

HUMAN CONNECTION

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INNOVATION

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QUALITY

CUSTOMER SATISFACTION

VISION

To create and offer high-quality products and experiences for

every person

VALUES

Our Operating
Principles

Act like an owner

Build meaningful relationships

Take intelligent risks

Demand excellence

Leave your footprint

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