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We care what you drink

MISSION

Bringing happiness to the world, one drink at a time. 

Romero Brands is an organization founded on an unquenchable curiosity and a feverishly inventive imagination. Our pursuit is to create and market life-enriching beverages.

OUR PORTFOLIO

We are the parent company for a portfolio of fully and partially owned premium brands.

Portfolio

TELSÓN TEQUILA

100% Weber Blue Agave tequilas, handcrafted in the Highlands of Jalisco, Mexico. Created from a thirst for authenticity and craftsmanship.

*Co-Owners

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BEHIND
THE
BAR

Cocktail Mixers made with real stuff. Bottled just for you with 60 Calories per Serving and Naturally Gluten Free. 

Cocktails made simple. 

01. Mix 

02. Shake

03. Pour

Telsón Tequila
Behind The Bar
Black Duck Rum
Teamwork

CULTURE

Our Collective Personality

We are Romero Brands.

We offer the best beverages in the world.

We provide unrivaled customer service.

We are always on the hunt to learn more and be challenged.

We are committed to enriching the lives of our customers, employees and community.

We value honesty, integrity, openness, and respect.

Image by Laura Chouette

By the Numbers

2

BRANDS

5

PRODUCT LINES

$1.5T

GLOBAL ADULT BEVERAGE INDUSTRY

+2.6%

COMPOUND ANNUAL GROWTH RATE

CORE COMPETENCIES

Our
Framework

Continuously pushing the status quo by creating the innovative beverages of tomorrow. We are meticulous about offering the highest quality products and are obsessed with customer satisfaction. Human connection is what fuels our mission. 

HUMAN CONNECTION

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INNOVATION

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QUALITY

CUSTOMER SATISFACTION

VISION

To create and offer high-quality beverages to every person

VALUES

Our Operating
Principles

Act like an owner

Build meaningful relationships

Take intelligent risks

Demand excellence

Leave your footprint

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