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MISSION

Excellence 

fueled by

Creativity 

Romero Brands is a collective of forward thinking companies with a focus on spirits, hospitality and media. 

OUR PORTFOLIO

Premium brands that define moments.  

Heavy Handed
R Ventures

R VENTURES

Angel investments in early-stage businesses and entrepreneurs across CPG, hospitality and media.

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HEAVY HANDED

A creative and media agency focused on scale, impact and culture. We help brands and creators find their voice.

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Telsón Tequila
El Patriota
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TELSÓN TEQUILA

100% Weber Blue Agave tequilas, handcrafted in the Jalisco, Mexico.

A partnership brand. 

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EL PATRIOTA
DISTILLERY

Distillery that produces world class Tequila using time honored methods, NOM 1589.

A partnership brand. 

Partnerships

Teamwork

CULTURE

Our Collective Personality

We are Romero Brands.

We offer the best products in the world.

We provide unrivaled customer service.

We are always on the hunt to learn more and be challenged.

We are committed to enriching the lives of our customers, employees and community.

We value honesty, integrity, openness, and respect.

Image by Laura Chouette

By the Numbers

+27%

TEQUILA GROWTH

$1.8T

GLOBAL ADULT BEVERAGE INDUSTRY

~$12B

GLOBAL TEQUILA
SALES

+2.6%

COMPOUND ANNUAL GROWTH RATE

CORE COMPETENCIES

Our
Framework

Continuously pushing the status quo by creating the innovative companies of tomorrow. We are meticulous about offering the highest quality products and are obsessed with customer satisfaction. Human connection is what fuels our mission. 

HUMAN CONNECTION

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INNOVATION

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QUALITY

CUSTOMER SATISFACTION

VISION

To create and offer the highest-quality products and experiences

VALUES

Our Operating
Principles

Act like an owner

Build meaningful relationships

Take intelligent risks

Demand excellence

Leave your footprint

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