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We care what you drink

MISSION

Bringing happiness to the world, one drink at a time. 

Romero Brands is a spirits and non-alcoholic beverage company dedicated to the creation and development of authentic, premium beverage brands.

OUR PORTFOLIO

Premium brands and beverage manufacturing.  

Portfolio

TELSÓN TEQUILA

100% Weber Blue Agave tequilas, handcrafted in the Highlands of Jalisco, Mexico. Created from a thirst for authenticity and craftsmanship.

*Co-Owners

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BEHIND
THE
BAR

A community of drink lovers!

Telsón Tequila
Behind The Bar
El Patriota Distillery
Teamwork

CULTURE

Our Collective Personality

We are Romero Brands.

We offer the best beverages in the world.

We provide unrivaled customer service.

We are always on the hunt to learn more and be challenged.

We are committed to enriching the lives of our customers, employees and community.

We value honesty, integrity, openness, and respect.

Image by Laura Chouette

By the Numbers

+27%

TEQUILA GROWTH

$1.8T

GLOBAL ADULT BEVERAGE INDUSTRY

~$12B

GLOBAL TEQUILA
SALES

+2.6%

COMPOUND ANNUAL GROWTH RATE

CORE COMPETENCIES

Our
Framework

Continuously pushing the status quo by creating the innovative beverages of tomorrow. We are meticulous about offering the highest quality products and are obsessed with customer satisfaction. Human connection is what fuels our mission. 

HUMAN CONNECTION

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INNOVATION

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QUALITY

CUSTOMER SATISFACTION

VISION

To create and offer high-quality beverages to every person

VALUES

Our Operating
Principles

Act like an owner

Build meaningful relationships

Take intelligent risks

Demand excellence

Leave your footprint

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